Ppt logos, ethos, pathos powerpoint presentation free to. Ethos or the ethical appeal means to convince an audience of the authors credibility or character. These three rhetorical appeals are at the heart of communication, and on this page well explain how they work. Bush 911 speech pathos george bush uses pathos in his speech the words he uses to describe what happened. Tom robinson atticus finch defense attorney logos logos no medical evidence of crime mayella beaten by a lefthanded person tom robinson now sits before you, having taken the oath with the only good. You are going to try to identify uses of ethos, pathos, and logos. An argument using logos is using logic to appeal to the audience.
Ethos, pathos, logos quiz no teams 1 team 2 teams 3 teams 4 teams 5 teams 6 teams 7 teams 8 teams 9 teams 10 teams custom press f11 select menu option view. Also, bush uses a calm tone that and understands what the citizens and victims of the attacks are going through. Ethos and logos in aristotles to appeal to logic 2061. Persuasive or rhetorical appeals ethos pathos logos project activity julie faulkner by. Advertisers try to gain trust with 3 main techniques. Bush feels the same way as the rest of us and he tries to. A rhetorical analysis requires students to set aside their own opinions on a subject and instead analyze how well an argument has been constructed.
On paper, in point form, you will list reasons why you. Aristotle taught that a speakers ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas. Aristotle called his ingredients for persuasion pathos, logos, and ethos. An author would use ethos to show to his audience that he is a credible source and is worth listening to.
Ethos logos pathos in the clip, the identity of william wallace is already established. Another emotional appeal is the opposite effects it has on a persons health. Ethos, pathos, logos no teams 1 team 2 teams 3 teams 4 teams 5 teams 6 teams 7 teams 8 teams 9 teams 10 teams custom press f11 select menu option view. Ethos building credibility with endorsements pathos evoking an emotional response and logos blowing our minds with facts and figures. Ethos, logos, and pathos in movies now we are going to watch 3 movie clips from the american president, jerry maguire, and field of dreams. Aug 23, 2011 ethos ethos is an argument based on character. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a lot of experience with the topic. Using a combination of appeals is recommended in each essay.
Ethos or the ethical appeal, means to convince an audience of the authors credibility or character. Pathos, ethos, and logos by tyler mangiafico on prezi. Buying this dog could actually be good for your health. Leith has a great example for summarizing what the three look like. Credibility is extremely important in building an argument, so, even if you dont have a lot of builtin credibility or experience with a. Isabella, nadia, and faedra logos logos this advertisement portrays pathos because it appeals to the viewers emotions and puts the advertisers view in prospective. They are also referred to as the three artistic proofs aristotle coined the terms, and are all represented by greek words.
A free powerpoint ppt presentation displayed as a flash slide show on id. This is introduction to ethos, pathos, and logos youtube by erik fogel on vimeo, the home for high quality videos and the people who love them. Ethos, pathos, logos no teams 1 team 2 teams 3 teams 4 teams 5 teams 6 teams 7 teams 8 teams 9 teams 10 teams custom press f11 select menu option view enter fullscreen for fullscreen mode. You can establish ethosor credibilityin two basic ways. Ethos, pathos, and logos by high school teacher on prezi. Strategies of persuasion in socialenvironmental reports. The picture above is actually of a statue of lycurgus, not aristotle.
This ad utilizes pathos by depicting a sad looking dog behind a cage, appealing to. Persuasive advertising techniques charity commercials prezi engaging. Readers get a sense of, oh, that makes sense or hmm, that really doesnt prove. Vice president al gore on the causes and consequences of global warming delivered from a secular imax pulpit. In other words, these are the three essential qualities that your speech or presentation must have before your audience will accept your message. The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical. Aristotle coined logos, ethos and pathos as the three pillars of rhetoric. Mel gibson or william wallace then explains simple logic on how running away, has no point. Through telling the sad story of ophelia pathos, stating statistics from the american society for the prevention of cruelty to animals logos, and by establishing my past in volunteering for a dog shelter for year many years ethos successfully grabbed the attention of the audience and. Explaining to my children how candy holds sugar and sugar will rot teeth.
Logos relies on consistency, logical argument, and effective supporting evidence and examples. Ethos, logos, and pathos are persuasional tools that can help writers make their argument appeal to readers. Ethos ethos, pathos, and logos, the modes of persuasion. Ethos pathos logos rhetorical triangle persuasive writing. My bestselling ethos, pathos, logos task cards are just the beginning. Ethos pathos and logos sort 50 card sorting activity rhetorical strategies. Origins of ethos, pathos, logos on rhetoric by aristotle. When appealing logically it is vital to make it seem as if your argument has no holes, even if it does, and making it clearly defending for your audience to recognize this logic. Persuasive advertising techniques bundle pathos, logos. Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally.
Ethos, logos, and pathos by staniscia scott on prezi. It was founded on the principle that all men are created equal, and that the rights of every man are diminished when the rights of one man are threatened. If an advertisement or a commercial succeeds in making a person buy something, it has been persuasive. Ethos, pathos, and logos the three rhetorical appeals. Using ethos means the writer or speaker appeals to the audiences sense of ethical behavior. Through language, you will be able to change the point of view of others. Through language, you will be able to motivate others to take action. See more ideas about persuasive writing, teaching and argumentative writing. Apr 10, 2019 advertisements using ethos pathos and logos. Betterlessons unique formula allows us to bring you highquality coaching, a professional learning lab, and a learnbydoing process that embeds pd into the classroom. If an advertisement or a commercial succeeds in making a. There are a lot of parts of the body that may be effected by the use of marijuana. Like ethos, the language used in logos is typically neutral but to really enhance your argument combining ethos and logos with pathos can really solidify your argument.
Introduction to ethos, pathos, and logos youtube on vimeo. Today, it is used as the three persuasive appeals distinct ways to successfully convince an audience that a particular. Logos, greek for word, refers to persuasion by logic. Ethos is moral character, meaning when ethos is used the writer is trying to persuade the reader that the character is a good guy. Logos a logical argument ethos the word ethos came from the greek word ethikos meaning moral or showing moral character. Indeed, when you engage in these arguments with your parents and friends, you are instinctively using ancient strategies for persuasion that were identified by the greek philosopher aristotle a few thousand years ago. This painting by jaques louis david is called, the death of socrates. Review pathos argument based on feelings using pathos means appealing to readers emotions and feelings. Lines from the speech logos ethos pathos impact on the audience 1. Telling my daughters that candy will never be healthy. Ethos is the appeal to the authority and reputation of the speaker or writer. Do you know what awaits you the hardest quiz ever it is on the different forms of rhetoric.
For instance, using facts and data to prove your point is an example of an appeal from logos. Now the proofs furnished by the speech are of three kinds. Ethos, pathos, logos quiz no teams 1 team 2 teams 3 teams 4 teams 5 teams 6 teams 7 teams 8 teams 9 teams 10 teams custom press f11 select menu option view enter fullscreen for fullscreen mode. How to identify ethos, logos and pathos by shmoop youtube. Feel free to download it and change it to suit your own needs. To kill a mockingbird atticus closing argument logos, pathos, ethos people vs. Lets say you want to know more about what its like to be a female ceo in corporate america. After each video clip that we watch, determine which persuasive appeal was used. How do i use ethos, pathos, and logos every single day. Using logos, ethos, and pathos will help you to master the art of.
Sep 30, 2014 ethos, pathos, and logos are rhetorical devices. Ethos, pathos, and logos project by isabella h on prezi. Jan 03, 2017 pathos one emotional appeal is the medical side to marijuana. Although kairos may be well known among writing instructors, the term setting more succinctly and clearly identifies this concept for contemporary readers. Create marketing content that resonates with prezi video. Research has shown that just petting a dog and reduce your blood pressure. Match the argument on the next three questions with the correct label ethos, pathos, or logos.
The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. Though not as commonly known as logos, ethos, and pathos, the term kairos has been receiving wider renewed attention among teachers of composition since the mid1980s. This nation was founded by men of many nations and backgrounds. The advertisement selected for this analysis is designed to target smokers through the use of ethos pathos and logos. Logos a logical argument the word ethos came from the greek word ethikos meaning moral or showing moral character. The three persuasive appeals logos ethos and pathos. Telling my daughters that eating candy will make their tummies hurt. The look on the little girls face and the snake constricting around her makes.
In order to create the most influential display of media, one must use all three. Pathos, ethos, and logos pathos this is pathos because rafiki is a shaman which is a person regarded as having access to, and influence in, the world of benevolent and malevolent spirits, who typically enters into a trance state during a ritual, and practices divination and. These ads are very logical in the way they approach their explanations of why a mac is better than a pc. Ethos, pathos, and logos are modes of persuasion used to convince audiences. These 50 cards each have examples of arguments made with these persuasive strategies. Medicinal marijuana may be used to lessen the side effects of chemotherapy from cancer, parkinsons, and ms. Ethos pathos logos print ads the power of advertisement. Home ethos, pathos, and logos, the modes of persuasion.
Mar 25, 2019 using ethos pathos and logos in advertisements an advertisement is a form of public writing in which the author uses writing strategies as a way to catch the attention of a reader and to persuade that reader to purchase what he or she is promoting. In order to convince people to agree with you, you need to establish that you are worth listening to. Field of dreams miracle on ice the american president jerry mcguire remember the titans. If your audience thinks you are trustworthy, knowledgeable, likeable, and respectable, they will tend to believe what you are saying.
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